Vix Meldrew, Social Content and Traffic Influencer
Say hi to Vix Meldrew from the UK on this episode as she gives a look into her work as an influencer in the social media world. She uses Airtable to streamline her personal publishing schedule, and shares the best templates with her audience to help them organize their own social media and content projects.
Welcome to BuiltOnAir, a podcast and video series about all things Airtable. Each episode, we talk with someone active in the Airtable community to discuss their experiences and showcase an interesting way they’ve used Airtable in their work.
Say hi to Vix Meldrew from the UK on this episode as she gives a look into her work as an influencer in the social media world. She uses Airtable to streamline her personal publishing schedule, and shares the best templates with her audience to help them organize their own social media and content projects.
Vix wasn’t always a blogger and influencer. She started as a school teacher for young children, and didn’t officially go full time in the online world for a while as she got used to the idea of being a public figure. She even tried to keep her blogging work hidden from people for a while after getting into the work. That didn’t last long, as she now has a large following of people and has made a name helping people to turn their personality and personal brand into their full-time business.
Her work now involves guiding people through the many facets of publishing content and becoming an influencer online. Airtable has played a large part in her business processes, and more recently she’s been developing a membership site that uses Airtable as a central part of the development.
Vix shares a refreshing perspective on being an influencer that leaves a legacy. She asks her audience how they want to be remembered, and encourages them to be authentic in sharing their story. For her it’s not about getting 50k followers or selling out to a sponsored product, and because of that she’s had to be selective in which people she accepts as clients; they need to want to leave a meaningful legacy with their work. She wants to help “light a fire” in her audience so they’re able to accomplish their own definition of success.
Vix shares a database template she built to help bloggers and content creators to stay organized and purposeful in their work. Formatted in a simple, intuitive way, the base has a table with instructions on how to use the full thing, then tables for daily tasks to do when producing new content vs when no new content is made that day. After that there are tables to outline weekly tasks and monthly tasks. Each table was designed to give content makers a routine so they’re never stuck or at a loss.
Her Blog Management and Organization base includes these main tables:
- How to use - a “welcome mat” to give a broad picture of what’s involved in the Airtable and process
- Daily Tasks -New Content Day - what to do or steps to take on days when you’re developing new content
- Daily Tasks -No New Content - what to do when you’re not developing new material and can then focus on past content and interaction
- Weekly Tasks - things to do on a weekly basis to grow your outreach
- Monthly Tasks - bigger tasks that can often be done in batches to expand your brand on a larger scale
- New Content To-Do List - color coded list of things to do for producing content on each social media platform
Vix also takes a moment to share an Airtable she’s created to help manage the launch of a membership site. She walks through the different tables based on themes required for a successful site. In each table the tasks are broken down into 2, 5, 10, 30 and 60 minute time slots, to allow work to be done in what’s available in the moment.
Connect with Vix on all social channels | @vixmeldrew
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