Welcome to BuiltOnAir, a podcast and video series about all things Airtable. Each week, we talk with someone active in the Airtable community to discuss their experiences and showcase an interesting way they’ve used Airtable in their work.

Alex Bass is founder + CEO of CyberBytes and host of Analysis Paralysis, a podcast focused on business process design. 

In this episode of BuiltOnAir and on his own show as well, Alex discusses what it’s like to be a business owner in this rapidly evolving, semi-enigmatic niche of workflow design. Alex has pivoted a lot throughout his journey in the tech world, and he does a great job of explaining his steps and thought process along the way.

Alex’s company CyberBytes specializes in working with Copper CRM for G.Suite. They often augment Copper’s functionality by building automations and integrating other software, like Airtable. Alex describes how he often uses Airtable as a staging area to store and manipulate raw data as it flows from one app to the next. In the screen share demo, we take a look at a simplified example of an Airtable base created for a client to seamlessly clean and format responses from a website contact form before pushing them to Copper.

Check out Alex’s podcast, Analysis Paralysis |

Alex's company, CyberBytes | 

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View the video demo from this episode here | 

BuiltOnAir is sponsored by Openside. Visit https://openside.com for products and services that will take your Airtable to the next level. Use promo code BUILTONAIR for a one-time $20 credit off of any purchase.